Fixing problems

How the scarcity model affects business

The term ‘scarcity model’ is a well defined one in the sphere of economic theory. According to…

Useful elevator pitches

The ‘elevator pitch’ has a very particular purpose.  The phrase originated in the US and no-one in the UK…

How to choose a regular business networking event

A useful, regular networking event is likely to cost you both an admission fee to each event and a…

How the scarcity model affects sales

The sales process and, to a lesser extent, marketing are the forums in which scarcity models show up most…