How the scarcity model affects business
The term ‘scarcity model’ is a well defined one in the sphere of economic theory. According to…
Useful elevator pitches
The ‘elevator pitch’ has a very particular purpose. The phrase originated in the US and no-one in the UK…
How to choose a regular business networking event
A useful, regular networking event is likely to cost you both an admission fee to each event and a…
How the scarcity model affects sales
The sales process and, to a lesser extent, marketing are the forums in which scarcity models show up most…