Setting up successful advocacy relationships
Two things must be achieved if a referral relationship is to take off: each party must have adequate information and understanding…
Building advocacy relationships in business
Advocacy marketing is a powerful and, arguably, essential component of any business’s marketing strategy. A referral relationship, or advocacy relationship…
Who to focus on when networking
The basics For anyone to refer their contacts—possibly close business partners or friends—to your business, they will have to have…
Structure your story well
There are many structures that story-tellers can use. But some structures are more useful than others for the purpose…
Why tell a story?
Stories are memorable in ways that dry factual statements aren’t, particularly when people are listening to a number of…
The perfect ten minute presentation
In ten minutes, you can say a lot. What you say depends on the purpose of the presentation and…
Talking about your business
Obviously, I hope, it is essential to be able to give a brief, comprehensible statement of what your business…
How to run a business networking event
Let’s be clear. Hiring a room, making a sign saying ‘Networking event’, and sticking it above the door, does…
Who to focus on when networking
The basics For anyone to refer their contacts—possibly close business partners or friends—to your business, they will have…
OK. I’m doing what you told me. How come it’s not working?
In business, we all need to learn how to do things―whether it’s preparing a financial plan, writing a proposal,…