Setting up successful advocacy relationships
Two things must be achieved if a referral relationship is to take off: each party must have adequate information and understanding…
Two things must be achieved if a referral relationship is to take off: each party must have adequate information and understanding…
Advocacy marketing is a powerful and, arguably, essential component of any business’s marketing strategy. A referral relationship, or advocacy relationship…
The basics For anyone to refer their contacts—possibly close business partners or friends—to your business, they will have to have…
There are many structures that story-tellers can use. But some structures are more useful than others for the purpose…
Stories are memorable in ways that dry factual statements aren’t, particularly when people are listening to a number of…
In ten minutes, you can say a lot. What you say depends on the purpose of the presentation and…
Obviously, I hope, it is essential to be able to give a brief, comprehensible statement of what your business…
Let’s be clear. Hiring a room, making a sign saying ‘Networking event’, and sticking it above the door, does…
The basics For anyone to refer their contacts—possibly close business partners or friends—to your business, they will have…
In business, we all need to learn how to do things―whether it’s preparing a financial plan, writing a proposal,…