Oh, fercrinowtloud!! NOBODY needs an elevator speech. Great or otherwise.
Imagine you thought I could help your business. And let’s say for the sake of argument that, indeed, if only we both knew it, I could be the saviour of your business.
Imagine further that you find a way of delivering your elevator speech to me in some situation.
Now imagine me saying to you, “Please naff off, Mr/Ms X. Elevator speeches are such an outmoded, discredited, foolish concept and, far from convincing me of the value to me of helping your business, all you have done is convince me (however unfairly) that you are a jerk [from the Old French, jouèrque, a misguided person, colloq.]”.
Now I am going to imagine you replying to this post along the following lines. “Ah, but Mr Marchant, when I said “elevator speech”, I didn’t, of course mean what you understood by “elevator speech”. I couldn’t agree more with your judicious evaluation of the subject, for I am as cutting edge and “down wid da yoof” as you are, if not more so.