The ‘elevator pitch’ has a very particular purpose. The phrase originated in the US and no-one in the UK has found an equivalent. The idea is that you get into a lift (elevator) only to find that inside is the very person whom you need to persuade to help you and your business. What do you say in the thirty seconds or so that you have this person’s undivided attention before the lift doors open and he or she walks out of your life forever?
There are two answers to this question: the conventional one and the useful one.
The conventional answer says that you have to get across the following:
- your name
- your company name
- the sector(s) your company trades in (or, at least, the main ones)
- what your business does
- the services your business offers (or, at least, the main ones)
- the help you need
- why you need the help
- why you think he or she can help you
- what you need them to do for you
- the benefit to them of helping you
- anything else that might be persuasive.